Founded in 2008, GenMouse, Inc. recently launched its first initiative: KidMango a kid-safe, kid-friendly and kid-awesome online video network. Led by kids online media veteran Paul Marcum, GenMouse aims to provide the world's best online services for sites directed at kids from toddler to tween. Before branching off into its own company, GenMouse, Inc. was incubated by PorchLight Entertainment, one of the world's leading independent family entertainment companies. Since 1995, PorchLight Entertainment has produced award winning children's programming such as Jay Jay the Jet Plane (PBS), Tutenstein (Discovery Kids), Animalia (BBC, PBS), and Secret Saturdays (Cartoon Network). GenMouse currently has offices in New York and Los Angeles.